Frequently asked questions

White label services are sold by companies with their own branding and logo, but the services are provided by a third party.

It’s what the majority of MSPs want.

We recently polled our clients, our LinkedIn connections and our email contacts asking them which approach they would prefer:

Option 1: Use our white label service, act as the middle man and make a 50% profit margin on each subscription

Option 2: Introduce us as your “exclusive website partner”, we speak to your client directly and give you a monthly commission based on their subscription.

Only a couple of people opted for option 2. The overwhelming majority wanted to use our white label service because they wanted to keep complete ownership of the client and they wanted their client to think the work was coming from them.

Yes. 100%. The truth is we don’t want to talk to your client. And we’re more than happy to sign NDAs if that makes you feel more comfortable.

We’ve worked in the MSP space now for a while now and have built up many contacts that trust us to complete their clients work, behind the scenes.

Yes. Exactly that.

We manage the project and drive it forward, so you don’t have to worry about getting the job done. That’s our responsibility. We simply ask you to act as the middle man and pass our messages on.

We advise it’s best to have a quick ‘scope’ call with your client and we have a little questionnaire you can use to help guide the questions you ask.

This is to understand their website project in a little more detail to 1, make sure the website packages you have on offer are right for them and 2, which package is best for them.

If the clients ask for anything that falls outside of our package, try and get a good understanding of what they want and have a chat with us. We can then advise if it’s something we will include in the project, whether it’s an additional cost or whether the project is a little too big for our resource.

However, once you have the green light from us you can:

1. Confirm their chosen package
2. Get terms and conditions signed (we have a template you can use)
3. Set up billing your end
4. Complete the quick and easy onboarding process. We will explain this in the next question.

The onboarding steps are super simple. We have created a Discovery Document. It’s basically a word document with all the questions we need to complete your client’s website project.

You’ll send this document to your client and ask them to review the questions and complete as much as possible. We then advise you to go through the questions with your client via a recorded zoom call.

You can then send us the completed discovery document and the recording of the call and we’ll be able to digest all of the information that way and start building their website.

The completed discovery document and zoom recording will also be sent to our writers and they will use this information to start creating your client’s content. In certain situations it may be necessary for your client to speak to our writer directly. If this is the case, we would ask you to book your client in to have a chat with our writer. This is the only time when your client will have direct contact with us, but you will explain that the writer works for your MSP. Our writer will then echo this during the call.

During that call, the writer will ask any questions he/she needs to write your client’s website content.

That’s a great question and it’s likely to happen. Just say you aren’t 100% sure. You don’t want to misadvise and that you’ll get back to them with an answer. Ping us an email and we’ll tell you what to say.

Yes. That’s right. A lot of our MSPs are billing websites in different ways. Either adding it to their client’s stack and merging the payment there or setting up a separate subscription using software like GoCardless.

It’s your job to bill the client. And you’ll set up a GoCardless subscription with us for the whole sale price.

This is something we avoid. But in certain situations, clients have asked us to take over to get the website project pushed across the line and finished. We’ll do it in extreme circumstances to get the job done for you.

Open cart is a term used to describe the time period in which the ‘launch offer’ (your website packages) are available to buy.

Throughout the launch sequence you are building up anticipation by plugging your new website development service. You are also explaining that it is only available to buy during a particular week and that only 5 packages are available to buy.

This package limit and time sensitive offer creates scarcity. Which is a very powerful trigger to encourage people to take action within a particular time frame.

After the open cart period, the ‘launch offer’ or service is no longer available to buy. Even though you may choose to sell additional packages to individuals outside of this time frame. But you would not email your database, telling them that you are doing this.

It’s completely up to you. They have been written in a way that you can send it to cold data or existing client data.

If you are emailing your clients, you may choose to use your usual CRM. If you are emailing colder data, you may use a ‘burner’ CRM like Mailchimp or Mailerlite. Mailchimp is good because it’s free up to 2000 contacts.

Email advice

• Use plain text emails and make sure all links are set up correctly
• If emailing cold data, good practice is to use a burner CRM (not related to your management systems) and to buy a seperate domain for the email.
• I always send emails between 9 and 11 am and make each email a different time

As soon as you start sending more emails to people, it’s likely that a small number of people will unsubscribe. But you need to look at the big picture and that is a launch of this kind generates sales and results.

The first 5 emails aren’t ‘salesy’ at all. The first email is a question, which encourages people to get involved and participate. The second email answers their intrigue by giving the top 3 “headaches” you’ve received. The next 3 emails then provide really great information about website development. With a small plug about your website launch at the end.

The open cart week is the most intense. But an email is needed every day to keep up the momentum of the launch and encourage as many people as possible to take action.

If you are worried about people unsubscribing, you could create an unsubscribe link for this campaign only, rather than your original database.

The email launch sequence takes 3 weeks. Here is the suggested times:

Week 1: Pre Pre-launch

Email 1 question: Tuesday

Email 2 answers: Thursday / Friday

Week 2: Pre-launch

Email 3: Monday

Email 4: Wednesday

Email 5: Friday

Week 3: Launch and open cart week

Email 6: Monday

Email 7: Tuesday

Email 8: Wednesday

Email 9: Thursday

Email 10: Friday

You’re welcome to use the launch content and blogs in any way that you like. However, if you wanted to try an email launch of this kind, we advise using the content in the way it has been suggested. We’ve worked hard to structure it in the right way and to include all of the clever mental triggers to encourage people to take action.